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The standard Salesforce Campaign object can provide a lot of value to a marketer who doesn’t have a lot of room for marketing automation.

Discover a story of client and community success.

Explore the nuances of synchronized data, data extensions, and the strategic use of master data extensions to streamline your marketing efforts.

While you can use a standard preference center, you will miss out on many of these advanced functionalities.

Build on your organization's growth with technology by improving your approach to marketing.

What rights do we have when it comes to marketing messages, and what restrictions are in play to protect them?

Part 2 of this marketing automation series is chock full of tips for ways to make the platform once known as Pardot a better space to work.

Questions and answers on how marketers are now using this new tool.

Last minute tips and tricks for maximizing gift giving during the end of year and holiday season.

Enhance your marketing campaigns by only keeping the contacts who are engaging with your communications.